Ecosystem Led Growth
We help ISVs and Channel Partners build and activate co-sell motions across AWS, Azure, and GCP marketplaces — while continuing to support traditional reseller and VAR partnerships. Ecosystem-Led Growth is how modern revenue compounds.
I am a —
"Most ISVs struggle to scale partner networks beyond a handful of informal relationships. Building reseller channels, activating VARs, and managing ecosystem partnerships takes time, structure, and consistent execution."
For ISVs
Globus Edge is an ecosystem growth firm built for ISVs who want to win on marketplace. Co-sell is now the primary growth lever on AWS, Azure, and GCP — Channel Partners who co-sell alongside your sellers generate faster deal cycles, higher ACVs, and marketplace-sourced revenue that compounds.
We identify the right co-sell partners, get them active on marketplace, and structure the agreements that turn intent into pipeline. We also continue to support traditional reseller and VAR partnerships for ISVs building broader distribution.
We sit at the intersection of strategy and execution — not just handing you a shortlist, but activating it.
What we do for ISVs
We analyse your ICP, marketplace presence, and product positioning to identify the 5 best-fit Channel Partners already active on AWS, Azure, or GCP — matched on co-sell history, client overlap, and ecosystem fit. Powered by Pairlot. You receive a signal-verified shortlist with context on why each partner was selected.
Everything in Co-sell Partner Discovery, plus full activation. We handle marketplace listing support, structured co-sell outreach, and co-sell agreement facilitation — engaging identified partners on your behalf and converting interest into signed co-sell agreements. Traditional LOI and VAR activation also available.
How it works
We start with a focused intake session to understand your product, target customer profile, and the geographies you want to grow into. This brief drives every downstream decision.
Our team runs your brief against our database — scoring partners across capability, market fit, geographic reach, and complementary customer bases — and surfaces the top 10 candidates.
On Discovery, we hand you the shortlist and walk you through it. On the LOI tier, we stay engaged — running outreach, handling objections, and turning conversations into signed intent.
Let's find the 5 co-sell partners most likely to accelerate your marketplace revenue.
Start the conversation"The partners who grow fastest don't wait for vendors to find them. They actively curate the ISVs they bring to customers — matching technology to their market segments, industry verticals, and customer needs."
For Partners
As a reseller, VAR, MSP, distributor, or systems integrator, your competitive edge is increasingly defined by your co-sell capability on AWS, Azure, and GCP marketplaces. The ISVs you co-sell determine the deals you win, the customers you retain, and the margins you protect.
Globus Edge helps Channel Partners identify and activate the right ISV co-sell relationships — finding ISVs whose ICP mirrors your customer base and whose marketplace presence gives you a structured co-sell motion from day one.
We match on what matters for co-sell: marketplace activity, client overlap, vertical alignment, and co-sell readiness — not just product fit.
The ELG advantage
Co-selling the right ISVs on marketplace lets you offer complete, vertically integrated solutions — not just point products. Customers buy more from partners who understand their industry end-to-end, and marketplace deals close faster.
The right co-sell ISV matches your existing market segments and unlocks adjacent ones on AWS, Azure, and GCP. We identify ISVs whose ICP mirrors your customer base and whose marketplace presence gives you a structured co-sell motion from day one.
Co-sell deals on marketplace close faster, expand more readily, and retain longer. Channel Partners who build structured co-sell motions with the right ISVs consistently outperform those who rely on direct or traditional resell channels alone.
What we do for Partners
We analyse your marketplace presence, customer portfolio, and vertical specialisation to identify the 5 ISVs most likely to strengthen your co-sell motion and win new marketplace business. You receive a signal-verified shortlist with context on co-sell readiness, customer alignment, and marketplace activity.
Everything in Co-sell ISV Discovery, plus full activation. We engage shortlisted ISVs on your behalf, qualify their co-sell readiness, and structure co-sell agreements across AWS, Azure, and GCP — including CPPO-equivalent deal facilitation where applicable. Traditional partnership activation also available.
How it works
We map your current customer base, industry verticals, geographic focus, and the technology gaps your customers are expressing. This brief shapes every downstream recommendation.
Our team scores ISVs across technology fit, market segment alignment, vertical depth, partner programme quality, and commercial model — surfacing the 10 that best complement your portfolio.
On Discovery, we hand you the shortlist with full context. On the Activation tier, we engage those ISVs on your behalf — qualifying their readiness and converting interest into structured partnership agreements.
Let's identify the co-sell ISVs most likely to strengthen your marketplace motion and unlock new customer opportunities.
Start the conversationGet in touch
Whether you're just starting to think about channel expansion or you've been meaning to formalise it for a while — we're happy to have an exploratory conversation. No pressure, no pitch deck on the first call.
Notice: Pairlot is a live software product operated by Globus Edge, available at pairlot.com. Pilot access, free starter credits and pricing tiers are subject to change without notice. This page does not constitute a prospectus, financial product, investment offer or legal advice.